In this enlightening episode, we sit down with Anand MS, a tech leader who has masterfully transitioned from consulting and corporate strategy into the dynamic world of product management. Anand shares his insightful journey, detailing the motivations behind his shift to product management and the unique challenges he faced in the AdTech industry during his tenure at Media.net, especially in combatting Adfraud and ensuring Brand Safety.

Success in Ad Serving 🔍

• - Highlighting critical success factors in ad serving, Anand MS emphasizes the importance of bid speed and ad quality score.
• - Ad networks engage in fierce competition, focusing on quick bid decisions and efficient ad serving.

Consulting to Product Management 🔄

• - Anand shares his four-year journey exploring career options before transitioning to product management.
• - Consulting experience becomes a foundational element, instilling good practices and professionalism.

Practical Learning Over Formal Education 🎓

• - Opting for practical learning over formal education at XLRI, Anand joins a mentor in the education space.
• - Diverse experiences in skill development, staffing, and assessment at HCL Talent Care enrich his perspective.

Transition to Product Management in Tech 🚀

• - Anand narrates his shift from online marketing to product management at media.net.
• - Emphasizes the importance of understanding system design and management, along with proficiency in technical aspects, data interpretation, and case study preparation.

Passion and Preparation 🔥

• - Anand advises understanding the industry and fostering a passionate commitment to it.
• - Stresses the critical roles of technical proficiency and data interpretation for product managers at media.net.

Case Study Preparation and Defense 📚

• - Highlighting the significance of investing time in case study preparation, Anand recommends thorough review and defense preparation for impactful presentations.

Managing Platform Services 🔄

• - Anand notes that managing platform services requires a unique approach compared to managing products.
• - Clear decision-making and a reliable team are crucial for effective product strategy.

GTM Strategy for B2B Products🌐

• - Success in GTM for B2B products demands intuition and a deep understanding of the industry.
• - Emphasizes the importance of aligning industry context with customer needs.

Understanding the Target Market 🎯

• - Products at Zeta are crafted based on sponsor and purchaser preferences.
• - Ensuring a seamless product experience for end customers is pivotal in the Go-to-Market strategy.

Documentation and Customer Roll Out 📝

• - Product managers at Zeta actively engage in documentation to create a feedback loop.
• - Supporting customer roll-out, ensuring functionality during adoption, and amplifying marketing efforts are integral roles.

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🎙️ [Watch the Full Podcast Here] - PM School Youtube Channel